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The PIMS (Profit Impact of Market Strategy) Principles: Linking Strategy to Performance


Since 1972 the PIMS (Profit Impact of Market Strategy) Program, working with an extraordinary data base of 450 companies and 3,000 business units, has developed a set of principles for business strategy so effective and consistent that they must now be considered part of the basic education of managers in a free-enterprise system. In this important new book, authors Buzzell and Gale summarize and explain PIMS methodology and applications in by far the most comprehensive and penetrating look at PIMS yet published, to help managers understand and predict how strategic choices and market conditions will affect business performance.rnrnThe use of PIMS to explore the general relationship between strategy and performance is accepted worldwide as a proven method to produce greater effectiveness for individual firms and the economy as a whole. Taking into account three kinds of information -- market conditions, competitive position, and financial and operating performance -- PIMS rejects the notion that there are formulas" for management decision-making or that "easy wins" can be had by applying general rules to specific problems. Instead


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Series Title
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Call Number
658.8 BUZ p
Publisher The Free Press : London.,
Collation
322hlm.:illus.;20cm
Language
English
ISBN/ISSN
29044308
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
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Statement of Responsibility

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