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The PIMS (Profit Impact of Market Strategy) Principles: Linking Strategy to P…
Since 1972 the PIMS (Profit Impact of Market Strategy) Program, working with an extraordinary data base of 450 companies and 3,000 business units, has developed a set of principles for business strategy so effective and consistent that they must now be considered part of the basic education of managers in a free-enterprise system. In this important new book, authors Buzzell and Gale summarize a…
- Edition
- -
- ISBN/ISSN
- 29044308
- Collation
- 322hlm.:illus.;20cm
- Series Title
- -
- Call Number
- 658.8 BUZ p
The PIMS (Profit Impact of Market Strategy) Principles: Linking Strategy to P…
Since 1972 the PIMS (Profit Impact of Market Strategy) Program, working with an extraordinary data base of 450 companies and 3,000 business units, has developed a set of principles for business strategy so effective and consistent that they must now be considered part of the basic education of managers in a free-enterprise system. In this important new book, authors Buzzell and Gale summarize a…
- Edition
- -
- ISBN/ISSN
- 29044308
- Collation
- 322hlm.:illus.;20cm
- Series Title
- -
- Call Number
- 658.8 BUZ p
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