The PIMS (Profit Impact of Market Strategy) Principles: Linking Strategy to Performance

---

Since 1972 the PIMS (Profit Impact of Market Strategy) Program, working with an extraordinary data base of 450 companies and 3,000 business units, has developed a set of principles for business strategy so effective and consistent that they must now be considered part of the basic education of managers in a free-enterprise system. In this important new book, authors Buzzell and Gale summarize and explain PIMS methodology and applications in by far the most comprehensive and penetrating look at PIMS yet published, to help managers understand and predict how strategic choices and market conditions will affect business performance.rnrnThe use of PIMS to explore the general relationship between strategy and performance is accepted worldwide as a proven method to produce greater effectiveness for individual firms and the economy as a whole. Taking into account three kinds of information -- market conditions, competitive position, and financial and operating performance -- PIMS rejects the notion that there are formulas" for management decision-making or that "easy wins" can be had by applying general rules to specific problems. Instead

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

658.8 BUZ p

Publisher

London : The Free Press., 1987

Collation

322hlm.:illus.;20cm

Language

English

ISBN/ISSN

29044308

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

product or service quality

Specific Detail Info

-

Statement of Responsibility

PIMS explores many possible dimensions of strategy and market environment

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment