The Strategy & Tactics of Pricing

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658.8 NAG s

Value-Based Marketing

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658.8 DOY v

think like your customer : Strategi efektif memaksimalkan penjualan dengan me…

buku ini berisi kumpulan pengalaman lebih dari dua puluh tahun Bill Stinnett sebagai sales dna konsultan pada Fortune 500 dan menawarkan kepada Anda pendekatan baru yang efektif untuk berhubungan dengan klien dan membangun hubungan yang langgeng dan sangat menguntungkan dengan pelanggan.

Marketing 4.0: Moving from Traditional to Digital

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To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their action…

The Next Evolution of Marketing: Connect with Your Customers by Marketing wit…

The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permissio…