Promotion of pharmaceuticals: issues, trends, options

This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential fo…

ERP: tools, techniques, and applications for integrating the supply chain

This leading-edge book describes ERP, a system for effectively planning and managing all the resources of an enterprise, from the perspective of the business manager. It furnishes a clear step-by-step roadmap with many real-life examples for successfull selection, implementation, and utilization of Enterprise Resource Planning for improved overall competitiveness. Once the reader gains an under…

Managing for Joint Venture Success

Edition

-

ISBN/ISSN

0-669-11617-3

Collation

219hlm.:illus.;20cm

Series Title

-

Call Number

658.4 RUD m

Managing by influence

Edition

-

ISBN/ISSN

135481406

Collation

200hlm.:illus.;20cm

Series Title

-

Call Number

658 SCH m

Management, 2nd ed.

Edition

-

ISBN/ISSN

0-87692-206-10

Collation

683hlm.:illus.;20cm

Series Title

-

Call Number

658 STO m

Go For Growth

Edition

-

ISBN/ISSN

0-471-13290-X

Collation

302hlm.:illus.;20cm

Series Title

-

Call Number

658.406.3 TOM g

Alliance Competence, Maximilizing The Value of Your Partnership

Edition

-

ISBN/ISSN

0-471-33063-9

Collation

304hlm.:illus.;20cm

Series Title

-

Call Number

658 SPE a

Good to great : Baik menjadi hebat

Buku yang ditulis dengan baik dan didasarkan pada riset yang dilaksanakan secara seksama menyangkal sebagian besar yang didukung manajemen saat ini - dari pemujaan CEO sebagai manusia super sampai pemujaan IT sampai pada mania akuisis dan merger. Buku ini tidak akan membuat perusahaan yang setengah-setengah menjadi kompeten. Tetapi ini akan membuat perusahaan yang kompeten menjadi amat baik (Pe…

Activity-Based Management

Edition

-

ISBN/ISSN

0-8144-0251-8

Collation

234hlm.:illus.;20cm

Series Title

-

Call Number

658.1511 WIE a

Gaya Manajemen Marks & Spencer

Edition

-

ISBN/ISSN

979-8046-45-5

Collation

242hlm.:illus.;20cm

Series Title

-

Call Number

658 SIE g