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Strategi Semut Melawan Gajah

Rangkuti, Freddy - Personal Name;

uku ini menganalisis proses penciptaan personal brand, apa yang melandasi pembentukan personal brand tersebut, dan bagaimana kita dapat memperoleh personal brand sesuai yang kita inginkan sehingga kita dapat menjual diri kita/produk/korporasi dengan posisi tawar lebih tinggi. Di sini Anda akan mengetahui rahasia personal brand sebagaimana fenomena Jokowi dalam pemilihan gubernur DKI Jakarta serta brand perusahaan kecil yang pada awalnya tidak terkenal bisa bangkit dari kubangan masalah lalu tumbuh, mengalahkan para ??aksasa?? Banyak perusahaan raksasa saat ini sebenarnya pada awalnya adalah perusahaan kecil yang menghadapi masalah yang sama dalam persaingan. Simak juga kunci keberhasilan mereka dalam buku ini.


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Detail Information
Series Title
-
Call Number
158.401 2 FRE s
Publisher
Jakarta : PT Gramedia Pustaka Utama., 2013
Collation
-
Language
Indonesia
ISBN/ISSN
978-979-22-9387-6
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Strategic Management
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
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