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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value


Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business.


Availability

010.Eb.22658.5752 DESAvailable

Detail Information

Series Title
-
Call Number
658.5752 DES
Publisher Allworth Press : Allworth Press.,
Collation
304 pages
Language
English
ISBN/ISSN
-
Classification
658.5752
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available


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