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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation


The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.


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113.EbTitan CenterAvailable

Detail Information

Series Title
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Call Number
658.872 RYA u
Publisher Kogan Pages : .,
Collation
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Language
English
ISBN/ISSN
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Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
3rd Ed
Subject(s)
Specific Detail Info
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Statement of Responsibility

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No other version available


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