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Social Media Marketing: The Next Generation of Business Engagement


Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.


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Detail Information

Series Title
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Call Number
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Publisher Sybex : .,
Collation
408 pages
Language
English
ISBN/ISSN
0470634030
Classification
NONE
Content Type
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Media Type
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Carrier Type
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Edition
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Subject(s)
Specific Detail Info
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Statement of Responsibility

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No other version available


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