EBOOKS

Social Media Marketing: The Next Generation of Business Engagement

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Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

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Availability

Detail Information

Series Title

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Call Number

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Publisher

: Sybex., 2010

Collation

408 pages

Language

English

ISBN/ISSN

0470634030

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business
Social Media

Specific Detail Info

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Statement of Responsibility

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Other version/related

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