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Analisis SWOT: teknik membedah kasus bisnis

Freddy Rangkuti - Personal Name;

Teman-teman tentu sudah mengetahui fungsi dari analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) sebelum menentukan strategi atau rencana yang akan dilakukan ke depan. Namun ternyata analisis SWOT tidak sesederhana seperti apa yang kita bayangkan selama ini. Karena selain analisis SWOT itu sendiri, kita juga bisa menentukan langkah berikutnya dari hasil SWOT tersebut secara langsung. Dalam buku ini analisis SWOT dibahas secara detail dan mendalam, tidak hanya untuk menentukan langkah-langkah teknis ke depan, tetapi juga digunakan untuk menentukan strategi dan tujuan sebuah perusahaan.Namun sebenarnya dalam buku setebal 245 halaman ini, tentu sangat banyak yang dibahas dan sangat detil mulai dari langkah awal misalnya pengumpulan data, penggunaan kuesioner sebagai teknik pengumpulan data, analisis data yang didapatkan, penyusunan kerangka analisis, tahapan perencanaan strategis, sampai dengan analisis keuangan yang juga sangat penting untuk diperhatikan. Rugi deh kalau sampai ga baca buku ini??elamat membaca ya??(Reviewer : Lubbi Ilmiawan - Scientific Communication)


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Series Title
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Call Number
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Publisher
Jakarta : Gramedia Pustaka Utama.,
Collation
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Language
Indonesia
ISBN/ISSN
978-979-22-9815-2
Classification
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Content Type
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Media Type
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Carrier Type
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Edition
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Subject(s)
Economy
Specific Detail Info
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Statement of Responsibility
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