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Marketing communication: taktik & strategi

John E Kennedy, R Demawan Soemanagara - Personal Name;

Apakah Anda ingin meningkatkan kapasitas bisnis di era persaingan dewasa ini, terutama jika Anda berkutat dalam profesi marketing communciation, marketing dan sales, public relation, periklanan, akademisi, atau bahkan jika Anda seorang pemilik bisnis, buku ini adalah investasi terbaik yang akan memberikan pengembalian keuntungan secepatnya kepada Anda. Buku ini berisi berbagai konsep dan gagasan baru dalam pemikiran marketing communication, misalnya konsep biaya komunikasi, konsep SCE dan konsep Indifference Quality, yang merupakan hasil pengembangan penulis buku ini.


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Detail Information
Series Title
-
Call Number
658 KEN m
Publisher
Jakarta : BIP., 2006
Collation
-
Language
Indonesia
ISBN/ISSN
-
Classification
658
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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