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This Is Marketing: You Can't Be Seen Until You Learn to See
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.…
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- 288 pages
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- 658.8 GOD t
Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to …
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agenci…
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- 658.0557 MAR b
Start with Why: How Great Leaders Inspire Everyone to Take Action
Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why
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- 658.4092 SIN s
The Best Place to Work: The Art and Science of Creating an Extraordinary Work…
In The Best Place to Work , award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promot…
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- 352 pages
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- 658.3 FRE b
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Getting through to someone is a fine art, indeed, but a critical one nonetheless. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, a…
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- 650 GOU j
Eat to Live: The Revolutionary Formula for Fast and Sustained Weight Loss
When Mehmet O or any of New York's leading doctors have a patient whose life depends on losing weight, they call on Joel Fuhrman, M.D. In EAT TO LIVE, Dr. Fuhrman offers his healthy, effective, and scientifically proven plan for shedding radical amounts of weight quickly, and keeping it off.Losing weight under Dr. Fuhrman's plan is not about will power, it is about knowledge. The key to this re…
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- 641.5635 FUH e
Digital Marketing: A Practical Approach 3rd Edition
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than pur…
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- ISBN 9781315175737
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- 658.8 CHA a
Networking for People Who Hate Networking: A Field Guide for Introverts, the …
This book shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume itâ…
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- 169 pages
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- 650 ZAC n
The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks sevenessential coac…
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- 650.1 STA t
Built to Last: successful habits of visionary companies
Built to last explores the deep reasons behind American long-term corporate success stories. In it, authors James C Collins and Jerry I Porras provide new insights into the workings of eighteen visionary corporations, including 3M, Wal-Mart, Walt Disney, Boeing, Sony and Hewlett-Packard
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- 419hlm.:illus.;20cm
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- 650.1 COL b
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