Breakthrough Research on Knowledge Transfer Reveals Five Proven Methods for Making Knowledge Sharing a Reality-Which are Right for Your Company? While external knowledge-about customers, about competitors-is critical, it rarely provides a competitive edge for companies because such information is equally available to everyone. But internal "know-how" that is unique to a specific company-how to…
Pernahkah Anda merasa sangat percaya diri ketika membuka bisnis dan merilisnya, yakin bahwa bisnis ini akan berhasil karena sudah memiliki skill yang diakui dan modal yang tak sedikit? Akan tetapi kemudian, dalam hitungan bulan, Anda tak memiliki banyak pelanggan. Bahkan, modal yang digelontorkan hampir habis untuk keperluan promosi. Lalu, Anda bertanya-tanya, di manakah letak kesalahannya? …
Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this …
Selama ini banyak dikenal metode pendekatan untuk mempertahankan karyawan berprestasi, yaitu pendekatan hadiah dan hukuman (carrot and stick). Buku ini mengetengahkan alternatif lain yang lebih kuat ketimbang metode pendekatan itu. Memperoleh hasil yang lebih baik atau mempertahankan hasil-hasil yang diinginkan dalam lingkungan yang selalu berubah memerlukan tim kerja yang memiliki keterikatan …
Since winning a national book award in 1966, this classic, authoritative text has continued to cover both the major research findings of business and societal relations and the thoughts and actions of business practitioners who have struggled both successfully and unsuccessfully with tough human and social problems. The 8th edition covers many important emerging developments that will shape the…
With its previous bestsellers - First, Break All the Rules and Now, Discover Your Strengths - The Gallup Organization rewrote the book on great management. Now Gallup finally makes its classic, hilarious parable, Animals, Inc., available to the general public. A story that has proven effective and popular with Gallup clients for over thirty years, this tale introduces you to a group of unforget…
Keberhasilan suatu strategi yang telah ditentukan sangat tergantung pada seberapa besar strategi tersebut sesuai dengan perubahan lingkungan, persaingan, dan situasi organisasi. Buku yang membahas secara komprehensif teknik membedah kasus bisnis dengan menggunakan analisis SWOT ini sangat berguna untuk mengatasi masalah tersebut
In a national best-seller, a veteran manager at Microsoft offers a peek at the strategies of one of the world's most successful companies, providing advice on all aspects of business and illuminating his tips with anecdotes from the company.