APA Style

Newell, F. (1997). The New Rules of Marketing: How to use one to one Relationship Marketing to be the Leader in Your Industry . New York: New York: McGraw-Hill, Inc. 1994.

MLA Style

Newell, Frederick. "The New Rules of Marketing: How to use one to one Relationship Marketing to be the Leader in Your Industry". New York: New York: McGraw-Hill, Inc. 1994, 1997. BOOKS.