EBOOKS

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

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The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.

Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.

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Publisher

: McGraw-Hill Education., 2009

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Language

English

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NONE

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Subject(s)

Marketing

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