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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World


There are books currently available on the market that talk about traditional communications measurement. There are plenty of books currently available on the market that discuss the intricacies of web analytics. What there wasn't, in our view, was a roadmap for communicators that tied elements of digital, social and traditional analytics together


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Series Title
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Call Number
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Publisher Que Publishing : .,
Collation
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Language
Indonesia
ISBN/ISSN
0789750309
Classification
NONE
Content Type
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Media Type
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Carrier Type
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Edition
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Subject(s)
Specific Detail Info
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Statement of Responsibility

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