APA Style

caution, L, V, A, P, A, G, H, F, Z, H, M. (2002). How customer think: essential insights into the mind of the market . Boston: Harvard Business School.

MLA Style

caution, Large, Vision, And, Practical, Application, Go, Hand-in-hand, For, Zaltman., He, May. "How customer think: essential insights into the mind of the market". Boston: Harvard Business School, 2002. BOOKS.